Boost Your Market Share: Innovative Marketing in New Energy

    Since the beginning of this year, Shaanxi Heavy Duty Automobile Co., Ltd. (Shaanxi Auto) has centered its efforts on the annual targets, innovated its marketing model, and driven the realization of customer value through the enhancement of product value. The strategic product sales segment of the Sales Company has systematically advanced product iteration and launched three major product series, namely Zhihui, Zhiyuan, and Zhihuan. From January to October this year, the sales volume in the new energy market increased by 163% compared with the entire year of 2024. Its market share in the Beidou system reached 12.5%, a year-on-year increase of 3.2 percentage points.

   The marketing team has innovated the business model of separating vehicles from batteries, optimized the approval process for battery payment on behalf of customers, and achieved zero-risk management and control of battery quotas. Meanwhile, it has deeply integrated industrial chain resources, carried out strategic cooperation with more than 10 leading enterprises in the industry, accurately positioned segmented markets, completed the development of high-power motor products, upgraded battery swapping technology, significantly improved the dynamic performance of products and energy replenishment efficiency, added 100 new products that meet market demands, and realized the precise layout of the product matrix.

   Through systematic layout and targeted measures, the current new energy business has formed a market pattern driven by four pillars: products, models, ecology, and projects, demonstrating a strong development momentum and competitive advantages.